Over the course of his twenty-plus years as a business performance consultant, Randy Pennington has learned two vital truths about the most successful companies: they never lose focus on results, and they always create a compelling organizatonal culture that engages all employees in the company's mission. These intangibles are what separate truly great companies from everybody else - and lead to consistent results. Results Rule! provides principles and strategies for building a remarkable organizational culture that will make you the standard by which the competition is measured. Applying its lessons will enable your organization to execute more effectively, engage all staff members in every project, and quickly respond to competition and changing markets. The right culture can make all the difference. It will help you and your people focus on the fundamentals of your business; create better, more effective partnerships and teams; and encourage everyone to do what's best for the company rather than what's easiest for them. Pennington not only shows you how to create this culture, but gives real-world examples of people and companies who excel at getting results. You'll see what works for major organizations, as well as smaller, less well-known companies that lead, innovate, and get results in their own industries. Delivering results ultimately comes down to choices, and Pennington provides the six principles you need to make and implement the right choices for long-term consistent results.