Logotipo librería Marcial Pons
Research methods for business

Research methods for business

  • ISBN: 9780470034040
  • Editorial: John Wiley & Sons Limited
  • Lugar de la edición: Oxford. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 460
  • Idiomas: Inglés

Papel: Rústica
54,70 €
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Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. "Research Methods for Business" is a new European business research methods book. The authors present a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. This work includes key features such as: a new focus on qualitative methods with the inclusion of four new chapters; European examples; practical illustrations of business research techniques with examples from Europe; new cases at the end of each chapter based on business problems in Europe; the addition of a new co-author, Professor Mike Page, Dean of Rotterdam School of Management. Professor Page adds a Northern European perspective.

Aust. Joseph F. Hair...[et.al]


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