Remix strategy
the three laws of business combinations
- ISBN: 9781422163085
- Editorial: Harvard Business School Press
- Fecha de la edición: 2015
- Lugar de la edición: Boston (MSS). Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 273
- Idiomas: Inglés
How to Create Joint Value Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer the exception in most businesses--they are part of the core strategy. As managers look to external partners for resources and capabilities, they need a practical roadmap to ensure that these relationships will create value for their firm. They must answer questions like these: Which business combinations do we need? How should we govern them? Will their results justify our investments? Benjamin Gomes-Casseres explains how companies create value by "remixing" resources with other companies. Based on decades of consulting and academic research, Remix Strategy shows how three laws shape the success of any business combination.
