Logotipo librería Marcial Pons
Reframing business

Reframing business
when the map changes the landscape

  • ISBN: 9780471485575
  • Editorial: John Wiley & Sons Limited
  • Lugar de la edición: Chichester. Reino Unido
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 336
  • Idiomas: Inglés

Papel: Cartoné
27,45 €
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Resumen

In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action.

Resumen

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