Product and services management
- ISBN: 9781412908658
- Editorial: SAGE Publications Ltd.
- Fecha de la edición: 2006
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 269
- Idiomas: Inglés
"Product and Services Management" provides a holistic approach to the study of product and services management. It looks at the key milestones within a product's or service life cycle, and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, "Product and Services Management" includes revealing cases studies that will help students make important connections between theory and practice.