Primetime women
how to win the hearts, minds, and business of boomer big spenders
- ISBN: 9781419593307
- Editorial: Kaplan Publishing
- Fecha de la edición: 2007
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 291
- Idiomas: Inglés
Can you identify the most lucrative target market for growth, profits, share increases, and sales for your company or brand? Are you on the path to assured success? Are you sure? Let Marti Barletta put the secret of marketing success into your hands by identifying for you the population segment that will command the majority of financial assets, control the majority of purchases, make-- and break--the high-dollar trends of the future, lead the social and political agenda of the 21st century, and have the world in its hands: Women 50-75! Surprised? I bet you are. But you shouldn't be. It's the trend that isn't trendy (yet), but it's been in the making ever since Baby Boomers got their first jobs back in the '70s. Backed by in-depth demographic research, Marti Barletta demonstrates how you can market to most educated, wealthy, and active generation in history: PrimeTime Women(TM).
