Platform revolution
how networked markets are transforming the economy
- ISBN: 9780393354355
- Editorial: W.W. Norton & Company Ltd.
- Fecha de la edición: 2017
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Rústica
- Medidas: 21 cm
- Nº Pág.: 323
- Idiomas: Inglés
Papel: Rústica
29,81 €
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This publication delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. It explores the what, how and why of this revolution and provides the first 'owner's manual' for creating a platform marketplace. Revealing the strategies behind some of today's rising platforms, it explains how entrepreneurs - and traditional companies - can thrive in this new world,
