Payback
reaping the rewards of innovation
- ISBN: 9781422103135
- Editorial: Harvard Business School Press
- Fecha de la edición: 2006
- Lugar de la edición: Boston. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 228
- Idiomas: Inglés
Papel: Cartoné
43,18 €
Sin Stock. Disponible en 5/6 semanas.
Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently. The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation. You won't find facile answers in Payback--but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation
