V.V.A.A. ------------------------------------------------------------------------ ------------------------------------------------------------------------ ------------------------------------------------------------------------ This book enables the reader to build upon previous experience of the four key operational areas crucial to the successful day-to-day management of an organisation. It assumes familiarity with the basic concepts of financial management, human resource management, organisational behaviour and marketing and draws them together, encouraging reflection on how they interrelate in the overall management of a financial services organisation. In financial management, the text looks at the basic financial information an organisation needs to have available, the presentation and uses of this information and what it can tell management about the profitability and efficiency of its operations. It considers the efficient management of human resources as a vital aspect in the successful running of any business and looks at various elements of staff management from both a theoretical and operational perspective.