New consumer marketing
managing a living demand system
- ISBN: 9780470844823
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2003
- Lugar de la edición: Chichester. Reino Unido
- Encuadernación: Cartoné
- Medidas: 22 cm
- Nº Pág.: 204
- Idiomas: Inglés
Papel: Cartoné
42,41 €
Sin Stock. Disponible en 5/6 semanas.
The retail sector has experienced exponential change in the wake of the internet revolution and globalization. Supply-chain management has been turned on its head, competition has grown tougher, brand wars have increased and distribution channels have developed. This text synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast-moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
