Logotipo librería Marcial Pons
New age of innovation

New age of innovation
driving co-created value through global networks

  • ISBN: 9780071598286
  • Editorial: McGraw-Hill Publishing Co.
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 23 cm
  • Nº Pág.: 278
  • Idiomas: Inglés

Papel: Cartoné
25,39 €
Stock en librería. Envío en 24/48 horas


The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage. ÍNDICE: 1: Transformation of Business. 2: Business Processes: The Enablers of Innovation. 3: Analytics: Insights for Innovation. 4: IT Matters: Technical Architecture for Innovation. 5: Organizational Legacies: Impediments to Value Creation. 6: Efficiency and Flexibility: Managing the Tension. 7: Mobilizing Talent. 8: An Agenda for Managers: Focus on the Essence of Innovation .


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