Negotiation
the game has changed
- ISBN: 9780691249445
- Editorial: Princeton University Press
- Fecha de la edición: 2025
- Lugar de la edición: Princeton (NJ). Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 240
- Idiomas: Inglés
From the world's leading expert on negotiation, an essential guide to negotiating in any situation-whether over Zoom, across political and cultural divides, or during a supply chain crisis
The world has changed dramatically in just the past few years-and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic globalization, and greater workplace diversity-all have transformed the who, what, where, and how of negotiation. Today, traditional negotiating tactics, while still effective, need to be tailored to vastly different situations and circumstances. In Negotiation: The Game Has Changed, legendary Harvard Business School professor Max Bazerman, a pioneer in the field of negotiation, shows you how to negotiate successfully today by adapting proven negotiation principles and strategies to the challenging new contexts you face-from negotiating across cultural and political differences to trying to reach an agreement over Zoom or during a supply chain crisis.
Negotiation offers a groundbreaking new way of thinking about the importance of the unique context of any negotiation-and when and how it should influence how you negotiate. At the same time, the book provides a concise and expert overview of essential negotiating techniques for anyone new to the subject or who wants a refresher. The result is a must-read-a powerful toolkit for successfully negotiating in a world where the game of negotiation has changed.
The game has changed
Extreme anchors
50-50 splits
Value creation as a way of life
Negotiating ethically
Betting on the future : the role of contingent contracts
The context of disputes
Transacting online
Beyond two negotiators
Changing the game
Your decisions in negotiation
Them
Preparation in context