Contents: 1. Assessing Emerging Markets: Country Competitiveness and Industrial Environment 1.1 Overview of MNEs in Emerging Markets 1.2 Understanding Emerging Markets 1.3 Assessing Emerging Market Competitiveness 1.4 Scrutinizing Industrial Dynamics in an Emerging Markets 2. Facing Regulatory Environments in Emerging Markets: Shifts of Inbound FDI Policies 2.1 Importance of Regulatory Environments 2.2 Government Policy Shifts 2.3 MNE Responses 2.4 Conclusion 3. Dealing with Emerging Markets Governments: Relationship Building and Development 3.1 Nature of MNE-Government Relatioship 3.2 Typology and Tactics 3.3 Contingency and Configuration 3.4 Improving Relations with Governments 3.5 Conclusion 4. Balancing Business Ethics and Culture: Corruption and Personal Networking in Emerging Markets 4.1 Concept and Nature of Corruption 4.2 Corruption in Emerging Markets 4.3 Corruption and Personal Networking 4.4 Corruption: Organizational vs. Transactional Effects Apendix 1 Apendix 2 5. Curtailing Liabilities of Foreignness in Emerging Markets: Defensive vs. Offensive Approaches 5.1 Mechanisms Mitigating The Liability of Foreignness 5.2 Contract and Control 5.3 Networking and Commitment 5.4 Contingent Resource Commitment 5.5 Conclusion 6. Entering Emerging Markets: Where, When and How 6.1 Entry Strategies - Location 6.2 Entry Strategies - Timing 6.3 Entry Strategies - Entry Mode 7. Partnering with Emerging Market Firms: Joint Venture Formation and Management 7.1 Joint Ventures in Emerging Markets 7.2 Selecting Emerging Market Partners 7.3 Negotiating Alliance Contracts 7.4 Structuring Joint Ventures 7.5 Exercising Parent Control over Joint Ventures 7.6 Heightening Cooperation 7.7 Managing Human Resources 7.8 Thinking Ahead of Exit 8. Linking Emerging Market Operations with Global Integration: Parent- Subsidiary Relarions 8.1 L