Mobile marketing
achieving competitive advantage through wireless technology
- ISBN: 9780750667470
- Editorial: Butterworth-Heinemann Ltd.
- Fecha de la edición: 2006
- Lugar de la edición: Oxford. Reino Unido
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 237
- Idiomas: Inglés
Papel: Rústica
33,16 €
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In the past 10 years, mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector, it is an essential guide and reference for professional marketers.
