Mastering the hype cycle
how to choose the right innovation at the right time
- ISBN: 9781422121108
- Editorial: Harvard Business School Press
- Fecha de la edición: 2008
- Lugar de la edición: Boston. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 272
- Idiomas: Inglés
Papel: Cartoné
24,98 €
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CONTENTS: Pt. 1 The Hype Cycle 1 Hype Cycle Winners and Losers 2 Behind the Hype Cycle 3 Hype Cycle Traps and Challenges 4 Hype Cycle Opportunities and Lessons Pt. 2 File STREET Process Five What It Takes to Master the Hype Cycle 6 Scope: Establishing the Context for Innovation 7 Track: Collecting the Innovation Candidates 8 Rank: Prioritizing the Candidates 9 Evaluate: Understanding Rewards and Risks 10 Evangelize and Transfer: Making It Happen 11 Future Cycles Notes Index
