Marketing your service business
- ISBN: 9781854183163
- Editorial: Marston Book Services
- Fecha de la edición: 2005
- Lugar de la edición: Rollinsford. Estados Unidos de Norteamérica
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 260
- Idiomas: Inglés
Services and Service Products are by their nature different from Goods -and require a different marketing approach. Compared to Goods,Services are more intangible,performance- oriented, closely tied to people and relationships. The author builds on his previous book Mastering marketing to examine the key differences between the marketing of products based on goods versus those which are based on services -or which use services to gain a competitive advantage. Ian Ruskin-Brown is a highly experienced consultant with an international client list.From 1984 to 1998 he was Course Director for the Chartered Institute of Marketing `s courses on Marketing in the Service Sector. He currently runs the Marketing your Services course for Management Centre Europe.
