How is the marketing process managed in companies across the world? And how can it be improved? "Marketing Revolution" answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM. This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. "Marketing Revolution" includes radical new business tools designed to deliver real value, advice on how to re- structure or even totally rebuild the marketing capability and guidelines to increase business revenue. "Marketing Revolution" is a must read for anyone wanting to revolutionize their market practices.