Logotipo librería Marcial Pons
Managing for the long run

Managing for the long run
lessons in competitive advantage from great family businesses

  • ISBN: 9781591394150
  • Editorial: Harvard Business School Press
  • Lugar de la edición: Boston. Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 23 cm
  • Nº Pág.: 310
  • Idiomas: Inglés

Papel: Cartoné
26,95 € 12,95 €
Stock en librería. Envío en 24/48 horas


Fidelity, Hallmark, Michelin, and Wal-Mart are renowned industry powerhouses with long leadership track records. Yet, these celebrated companies are united by another factor not generally equated with competitive success: They are all family-controlled businesses. Although many view the hallmarks of family businesses--stable strategies, clan cultures, and unencumbered family ownership--as weaknesses, Danny Miller and Isabelle Le Breton-Miller argue that it is these very characteristics that create formidable competitive advantages for many such firms. Managing for the Long Run draws from a worldwide study of enduring, family-run organizations--including Cargill, Timken, L.L. Bean, The New York Times, and IKEA--to reveal their unconventional success strategies and how these strategies can be adopted by and applied to any organization. Miller and Le Breton-Miller show how four driving passions of family-run firms--command, continuity, community, and connection--give rise to a set of practices that defy modern management thinking yet ensure a company's long-term competitive advantage. Outlining how these practices can enhance strategic efforts from operations to brand leadership to innovation, this book shows what every company must do to manage for the long run.


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