To ensure your company stays on top you need to be able to measure the best possible way you can profit from your marketing strategies. "Managing Customers for Profit, "using its unique Customer Lifetime Model will show you how to measure the future profitability of the marketing activities you undertake, so that you can help manage customer relationships and drive profits at the same time. It gives in-depth guidance on how to use this model and reveals the 10 strategies that can be effectively used to manage customers profitably. "Managing Customers for Profit "reveals a multitude of strategies aimed to ensure your business sustains it profitability from selecting the right customers, pitching the right product to the right customer at the right time and encouraging multi-channel shopping; encouraging the word-of-mouth behaviour and managing profitable customers.