Managerial Economics, Seventh Edition teaches readers how to use economic analysis to resolve problems and make effective decisions in the complex world of business. The clear and accurate presentation of economic theory, and outstanding end-of-chapter cases combine to make the best presentation of managerial economics yet. INDICE PART I: THE FIRM AND ITS ENVIRONMENT. 1. Introduction, Environment, and Methodology. 2. Revenue of the Firm. 3. Topics in Demand Analysis and Estimation. 4. Economic Forecasting. PART II: PRODUCTION, COST, AND PROFIT MAXIMIZATION. 5. Theory of Production. 6. Cost of Production. 7. Profit Analysis of the Firm. PART III: MARKETS AND THE BEHAVIOR OF THE FIRM. 8. Perfect Competition and Monopoly: The Limiting Cases. 9. Monopolistic Competition, Oligopoly, and Rivalrous Market Structures. 10. Selected Topics in Pricing and Profit Strategy. 11. Factor Markets and Profit-Maximizing Employment of Variable Inputs. PART IV: ANALYSIS OF PROJECT DECISIONS. 12. Fundamentals of Project Evaluation. 13. Risk in Project Analysis. PART V: THE FIRM AND THE PUBLIC SECTOR. 14. Economics of Public Sector Decisions. 15. Legal and Regulatory Environment of the Firm. Appendix A: Mathematical Appendix. Appendix B: Interest Factor Tables. Appendix C: Answers to Selected Odd-Numbered Problems. Glossary. Index.