Logotipo librería Marcial Pons
International retailing

International retailing

  • ISBN: 9781501323751
  • Editorial: Fairchild Books
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Edición número: 3rd ed.
  • Encuadernación: Rústica
  • Medidas: 27 cm
  • Nº Pág.: 390
  • Idiomas: Inglés

Papel: Rústica
104,82 €
Stock en librerías. Envío en 24/48 horas

Resumen

nternational Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Europe and Asia. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding key success factors in international retailing and future trends.

- Comprehensive discussion of the SIRE (Strategic International Retail Expansion) theory
- Fully updated chapters on retailing in specified geographic regions/countries include the most current statistics, data and new maps
- New case studies in each chapter give a realistic view of successes and failures in retail internationalization
- Increased emphasis on Brazil, Russia, India and China.

Resumen

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