This book is written by two intellectual property (IP) lawyers, experienced in contentious and non-contentious matters. The book deals with different types of intellectual property protection and how to apply them. It also covers how to cope with the infringement of one's intellectual property or allegations that it infringes someone else's intellectual property. Finally, the book advises on how best to exploit one's intellectual property rights and the sort of commercial agreements that will be entered into as a result. The book is aimed at business people rather than lawyers and, as a result, contains concise, practical, day-to-day advice rather than the study of legal theory or case law. Key Features: 1. Based on the real experience of the authors and their clients. 2. Easy to understand and uncluttered by legal jargon or complicated footnotes. 3. Applicable to a wide range of industries. 4. Useful to business entities of all sizes, ranging from the individual inventor or start-up company to the big multi-national corporation. The Authors: Mark Elmslie is a partner in Hewitsons specialising in intellectual property litigation.