With the increasing public awareness of patents, U.S. Congress actively considering patent reform, and the U.S. Supreme Court taking on expanding numbers of patent cases, the pressure on innovation-based organizations to define and improve their intellectual property culture is higher than ever before. The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. IP laws are complicated and require nuanced treatment by the executives in charge of making strategic deals and developing a company's assets. Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual property is as painless and productive as possible. This Second Edition offers more practice tips, coverage of recent Supreme Court patent cases, and new appendices featuring additional helpful and practical tools. With decades of combined experience in both the law and business of intellectual property, Dobrusin and Krasnow deliver an excellent guide for any company seeking to develop or improve its IP program.