Insight in innovation
mannaging innovation by understanding the laws of innovation
- ISBN: 9780444516831
- Editorial: Elsevier Science
- Fecha de la edición: 2005
- Lugar de la edición: Amsterdam. Países Bajos
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 149
- Idiomas: Inglés
Innovation is an ancient art, may be as old as 500,000 years, but managing innovation is a relatively young management technique, only a few decades old, and has received much less attention than other aspects of innovation such as creativity, entrepreneurship or venturing. This book is not about providing a series of recipes on innovation management or a collection of case stories on how to do innovation or not. The few examples given are well known innovations from (Shell) history and all of them have been described before in the literature. However, this book does not focus on the brilliant result or failure of the innovations, but on the process of innovation in order to understand the features of a well-managed innovation effort.
