Innovation and institutions
an institutional perspective on the innovative efforts of banks and insurance companies
- ISBN: 9780415390736
- Editorial: Routledge
- Fecha de la edición: 2007
- Lugar de la edición: London. Reino Unido
- Colección: Routledge studies in innovation, organizations and technology
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 177
- Idiomas: Inglés
Papel: Cartoné
126,48 €
Sin Stock. Disponible en 5/6 semanas.
This new book uses extensive and multifaceted data and sophisticated data analysis to explore product innovation in the financial services sector. Merging academic and critical analysis with practical recommendations for companies, this book provides a full and rich account of how new products are brought to market, considering both successes and failures. Providing insight into the organization of product innovation processes in the financial services sector and setting up guidelines for the improvement of these processes, it is essential reading for those in banking, finance and insurance sectors with an interest in innovation studies.
