Logotipo librería Marcial Pons
Images of the multinational firm

Images of the multinational firm

  • ISBN: 9781405147002
  • Editorial: Blackwell Publishing
  • Lugar de la edición: Chichester. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 24 cm
  • Nº Pág.: 288
  • Idiomas: Inglés

Papel: Rústica
64,18 €
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This volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current business practices. This work: examines the evolution of multinational firms, their new forms and organization, and their global impact; reviews multinational enterprises as they relate to globalization, cross-border management, international business, business and society, resources and capabilities management, strategic management, and corporate responsibility; and, draws comparisons between analyses of the performance-based outcomes of an economics tradition, and the more process and relationship-oriented results of an organization behaviour approach.


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