Iconoclast
A neuroscientist reveals how to think differently
- ISBN: 9781422115015
- Editorial: Harvard Business School Press
- Fecha de la edición: 2008
- Lugar de la edición: Boston. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 256
- Idiomas: Inglés
Papel: Cartoné
34,73 €
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What makes iconoclasts so astoundingly creative and successful? They overcome mental barriers that stop most of us cold. The brain has three natural roadblocks that stand in the way of truly innovative thinking: flawed perception, fear of failure, and the inability to persuade others. But, like an iconoclast, you can break through these barriers. Leading neuroscientist Gregory Berns shows how in this tour of the science behind thinking differently.
