This work offers a revealing look at the power of measurement in business and the world at large. "How to Measure Anything" boldly asserts that there are no actual "intangibles" and that virtually any business quality can be measured. Practical methods are explained for measuring a variety of "intangibles" including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Useful for professionals in fields such as supply chain management, information technology, and financial reporting, "How to Measure Anything" discusses the objectives and fallacies of measurement methods in order to provide a better understanding of what can be gained by accurate measurements. Douglas W. Hubbard (Glen Ellyn, IL) is the inventor of Applied Information Economics (AIE), a revolutionary measurementmethodology. An internationally recognized expert in the field of IT value, he is a popular speaker at numerous conferences.