"The Memo to the CEO" series offers short, practical books from world- class thinkers on the burning issues at the top of executives' agendas. Authored by the foremost experts in the field and published under the Harvard brand, these books are different from traditional books in the business category because they are written in the form of a "memo"and only 100 pages in length. Highly readable, engaging, and solutions- oriented, these "memos" provide senior level executives and decision makers with provocative insights and top advice on topics of special urgency pertaining to business, organizations, and organizational life.Timely and authoritative, "Memo to the CEO" books are ideal for time-starved and information-overloaded executives who seek the best advice from the best thinkers. GE's long-time general counsel, Ben Heineman, highlights how General Electric and other top organizations have built cultures that fuse high performance with high integrity through a series of core principles and key practices designed to ensure that employees do the right thing. Changes in laws, regulations, regulators, stakeholder expectations, and media scrutiny over the past decade can make a major integrity miss catastrophic. Fines and penalties, for example, now are counted in hundreds of millions of dollars compared to single or double digit millions a decade ago - or, worse, a company can simply implode.As a top advisor to both Jack Welch and Jeff Immelt, Heineman (now a distinguished fellow at Harvard's Kennedy School) offers a detailed analysis of what GE did right - and not so perfectly - and argues that governance reforms focusing almost exclusively on corporate boards have missed the point. The most important governance question, and the real imperative for companies, is how the CEO