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Harvard business review on doing business in China

Harvard business review on doing business in China

  • ISBN: 9781591396383
  • Editorial: Harvard Business School Press
  • Lugar de la edición: Boston. Estados Unidos de Norteamérica
  • Colección: The Harvard Business Review Paperback
  • Encuadernación: Rústica
  • Medidas: 21 cm
  • Nº Pág.: 204
  • Idiomas: Inglés

Papel: Rústica
28,41 €
Sin Stock. Disponible en 3/4 semanas.


All eyes are on China. Home to a quarter of the world's population, China's rapid growth, expanding openness, and developing consumer market have made the region a hotbed of opportunity--and risk--for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in 21st century China. Featuring eight articles, each written by experts in Chinese business and culture, HBR on Doing Business in China explores issues including: the possibilities and pitfalls multinationals face in the newly opened Chinese domestic market; the unique cultural and social factors that govern the buying preferences of Chinese consumers; the deep-seated cultural traditions Westerners must understand to negotiate successfully with the Chinese; the emergence of Chinese brands as powerful rivals in the global market; and strategies for entering and winning in China as competition--both local and global--heats up.


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