Handbook of marketing
- ISBN: 9781412921206
- Editorial: SAGE Publications Ltd.
- Fecha de la edición: 2006
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 577
- Idiomas: Inglés
Papel: Rústica
50,24 €
45,22 €
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"The Handbook of Marketing" presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. The contributors: frame, assess and synthesize the work in the field; contribute to the definition and shape of marketing and its current and future development. With contributions from leading scholars in the field, and the input of a distinguished international advisory board of marketing academics, the "Handbook of Marketing" is an invaluable resource.
Eds. Barton Weitz, Robin Wensley
