Fusion strategy
how real-time data and AI will power the industrial future
- ISBN: 9781647826253
- Editorial: Harvard Business School Press
- Fecha de la edición: 2025
- Lugar de la edición: Cambridge (MSS). Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 224
- Idiomas: Inglés
Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products-and the companies that make them.
Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing-fast.
In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.
The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.
Fusion Strategy is the way forward.
CHAPTER 1 The Industrial Past Was Prologue 3
CHAPTER 2 Digital Upstarts Vanquished Consumer Giants 21
CHAPTER 3 Industrial Giants Are Fighting Back 39
CHAPTER 4 Four Battlegrounds 57
PART TWO VECTORS OF VALUE
CHAPTER 5 The Battle of Brilliant Machines 75
CHAPTER 6 The Race for Remarkable Results 95
CHAPTER 7 The Showdown of Smart Systems 117
CHAPTER 8 The Clash of Custom Solutions 137
PART THREE CONQUERING THE FUSION FRONTIER
CHAPTER 9 Fusion Principles and Practices 159
APPENDIX
A Note on Scholarly Foundations and Call for Action 179
Notes 187
Index 197
Acknowledgments 209
About the Authors 211
