Fail better
stumbling to success in sales and marketing. 25 remarkable renegades show how
- ISBN: 9780462099040
- Editorial: CYAN COMMUNICATIONS LTD
- Fecha de la edición: 2007
- Lugar de la edición: London. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 195
- Idiomas: Inglés
This book identifies the 30 "worst" marketers of all time and shows that, although their marketing methods are contrary to received wisdom, they're brilliantly successful all the same. Business history shows that it is those who persevere despite repeated failure, who win through in the end. Thomas Edison, P.T.Barnum, Walt Disney, James Dyson, Madonna, Steve Jobs, Mary K. Ash, Sumner Redstone, Bill Gates, Donald Trump, Martha Stewart and so on epitomize this never-say-die mindset. Failure, it seems, is one of the keys to commercial success, arguably the key. This book champions those who challenged conventional marketing wisdom, who felt worst practice is often best practice, and who should have failed but triumphed spectacularly by doing things "wrong".
