Much of economics is a top-down analysis that simplifies and reduces the huge varieties between individuals to a predictable range of characteristics that lend themselves to systematic analysis. This book eschews this conventional perspective, which sees national economies as simply agglomerations of the activities of millions of people, and instead explores the role played by the individual in the economy, in particular, how the individual experiences the economy. In so doing, the book is able to illuminate the economic landscape for the non-technical reader in a much more engaging and accessible way.

Steve Coulter examines those areas of our lives that most direcly connect with the economy - jobs, education, healthcare, housing, personal finance, welfare, consumption - and explores how the individual choices we make are determined. He shows how the things we experience, need and consume fit into a fast-changing and interdependent global economic setting and highlights the role of government and markets in shaping our lives.