Introduction The European Retail Banking Landscape in 2002 The European Retail Banking Landscape in the Future The Retail Banking Value Chain (Product Development - Quality is Not as "In" as You Think! / - Branding and Marketing - Do (Retail) Banks Really Have a Brand? / Sales - Do (Better) or Die (Slowly) / Transaction/Administration - Buy Rather Than Make! / Risk Management - No Worries for Future Retail Banks / Client Management - Only Better Client Know-How Can Increase Revenues / The Ideal Retail Bank of the Future) Realistic Future Business Models and the Network of Specialized Companies (Model 1: The "Product Developers" - Companies Focusing on Product Development / Model 2: The "Distributors" - Retail Banks Focusing on the Customer Interface / Model 3: "The Administrators" - Companies Focusing on Infrastructure / Model 4: The "Client Specialists" - Retail Banks Focusing on Product Development and the Customer Interface / Model 5: "The Engineers" - Companies Focusing on Product Development and Transactions / Forming the Future Retail Banking Industry) Transformation Strategies (Step I: Selection of a Realistic and Viable Business Model / Step II: Designing the Entire Operations Towards the Chosen Business Model / Step III: Implementing the Transformation / Key Success Factors for External Transformation / Key Success Factors for Internal Transformation)