Essencials of health care marketing
- ISBN: 9780763732684
- Editorial: Jones & Bartlett Publishers
- Fecha de la edición: 2004
- Lugar de la edición: Boston. Estados Unidos de Norteamérica
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 409
- Idiomas: Inglés
Papel: Rústica
80,08 €
Sin Stock. Disponible en 5/6 semanas.
A complete curriculum of marketing management tools and techniques, ideal for graduate and upper-level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor's manual available.
