Digital television strategies

Business challenges and opportunities.

La paradoja de la productividad de las tecnologías de la información

El caso de la distribución farmacéutica

How to manage business and it strategies

Leading with purpose

The New Corporate Realities.

11 y 1/2 ideas insólitas que funcionan

Hyperinnovation

multidimensional enterprise in the connected economy

Description: The business world has been changing at a faster rate than before and has become more complex and interdependent. This has given rise to greater opportunities for new business platforms and growth, but the need for new understanding of this complexity. Hyperinnovation provides a ...

Risk management

una nueva forma de asegurar el éxito empresarial

La estrategia empresarial con método

Competitive strategy dynamics

This book offers a practical, fact-based approach to explain how enterprises deliver performance over time. Rigorous methods explain how to quantify the growth, decline and interdependence within the organisation's resources and capabilities as well as the continuous interactions with competitors and other external factors ...

Lo que es "satisfactorio" no basta

nueve desafíos para compañías que eligen ser grandiosas

The change game

how today´s global trends are shapping tomorrow´s companies

Based on first-hand interviews with managers around the world, the book provides intelligent and thoughtful insights into the major global trends and issues influencing organizations today. The Change Game is a fascinating #big picture# account of change in business in the West # where it is ...

Transactional six sigma and lean servicing

leveraging manufacturimg concepts to achieve world-class service

Service industries have traditionally lagged manufacturing in adoption of quality management strategies and Six Sigma is no exception. While there are a growing number of books on applying the hot topics of Six Sigma and Lean Manufacturing concepts in a manufacturing environment, there has not ...

El fracaso de "lo ordinario"

buscando la diferenciación

Directores Generales que tienen la inquietud de que su empresa no sea "una más". Tenemos que diferenciarnos del resto y ser capaces de posicionarnos como una empresa líder en nuestro sector. Consultores que prestan servicios a empresas de nueva creación. Tom Peters no muestra las ...

Strategic Management in the Knowledge Economy

Strategic Management may be classified as the managerial science of how to lead and enable business organizations to achieve its stakeholders? objectives in a rapidly changing competitive and collaborative environment. With new strategic management requirements, new business management models arise, based on knowledge, networking and ...

El efecto lealtad

crecimiento, beneficio y valor último

Las grandes compañías pierden y tienen que reemplazarlos la mitad de sus clientes en cinco años, la mitad de sus empleados en cuatro y la mitad de los inversores en menos de uno. Este libro explica la razón por la que las compañías que ignoran ...

Las claves de Seis Sigma

La implantación con éxito de una cultura que revoluciona el mundo empresarial

Este libro descubre la forma en que GE, Motorola, Telefónica y otras muchas compañías han triunfado utilizando el método Seis Sigma para perfeccionar los productos y los procesos, mejorar el rendimiento y aumentar los beneficios. Aquí encontrará el camino para poner en marcha Seis Sigma ...

The sustainability advantage

seven business case benefits of a triple bottom line

Leveraging communities of practice for strategic advantage

Strategy

critical perspectives on business and management

Whilst there are a wide number of competing definitions of strategy there is a consensus about its importance, about its ability to determine whether a company succeeds or fails. This comprehensive collection on all aspects of strategy: explores different conceptions of strategy, from the classical ...

Posicionamiento

la batalla por su mente

Una vez más, Ries y Trout han unido fuerzas para presentarnos esta edición especial de vigésimo aniversario de Posicionamiento: la batalla por su mente. El libro transcendental que introdujo el concepto de posicionamiento y que ha adquirido la categoría de "Biblia" para las exitosas generaciones ...