Ed. Stephen Gudeman. CONTENTS: List of Figures 1 Introduction by Stephen Gudeman 2 Simplicity in Economic Anthropology: Persuasion, Form, and Substance by James G. Carrier 3 When Rhetoric Becomes Mass Persuasion: The Case of the Concept of Interest by Richard Swedberg 4 The New Social Science Imperialism and the Problem of Knowledge in Contemporary Economics by William Milberg 5 The Persuasions of Economics by Stephen Gudeman 6 Conversations Between Anthropologists and Economists by Metin M. Cosgel 7 "The Craving for Intelligibility:" Speech and Silence on the Economy under Structural Adjustment and Military Rule in Nigeria by Jane I. Guyer and LaRay Denzer 8 Mass-gifts: On Market Giving in Advanced Capitalist Societies by Nurit Bird-David and Asaf Darr 9 The Persuasive Power of Money by Keith Hart 10 The Money Rhetoric in the United States by Ruben George OIiven 11 The Third Way: A Cultural Economic Perspective by Arjo Klamer Contributors References Index