Logotipo librería Marcial Pons

eCFO
financial management for the 21st Century

  • ISBN: 9780471496427
  • Editorial: John Wiley & Sons Limited
  • Lugar de la edición: Chichester. Reino Unido
  • Colección: WILEY FINANCE
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 372
  • Idiomas: Inglés

Papel: Cartoné
36,36 €
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Resumen

Recognizing that traditional accounting and financial conventions may no longer provide the CFO with adequate armoury to face the challenges of the electronic environment, this work examines how CFOs must reposition themselves to operate effectively in the 21st century. Picking up where "CFO: Architect of the Corporation's Future" left off, this book provides models and techniques to help corporations prosper in the 21st century. Featuring interviews at the start of each chapter from some of the world's leading CFOs - including Clayton Daly from Procter & Gamble, Tom Meredith from Dell Computers, and John Coombe from Glaxo Wellcome - eCFO draws on their experience to address the key issues they face in the new business environment. Table of Contents Finance in the e-Business World Designing New Business Models for Value Creation Optimizing Shareholder Value: >From EVA to e-Metrics Growing Intangibles: From Valuation to Maximization Allo-traction: From Resource Allocation to Resource Attraction Blowing Up the Budget Delivering a New Systems Vision Overhauling Your Cost Base Unlocking Value from Acquisitions and Alliances Reinventing the Corporate Center B2F: The Virtual Finance Function Notes Index.

Cedric Read... [et al.]. "PricewaterhouseCoopers Financial Management Solutions Team."

Resumen

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