Digital marketing strategy
an integrated approach to online marketing
- ISBN: 9781398622067
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2025
- Lugar de la edición: London. Reino Unido
- Edición número: 4th ed.
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 440
- Idiomas: Inglés
Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.
You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.
Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
Introduction: how will this book transform your digital marketing strategy?
The foundations of digital marketing
Understanding the digital ecosystem
Integrating digital into wider organizational strategy
Understanding the evolving digital consumer
Barriers, considerations and data protection in digital marketing strategy
Enabling technologies for online marketing and digital transformation
Planning your digital marketing strategy
objectives, teams and budgeting
SEO strategy and organic techniques
Building and optimizing a winning paid search strategy
Display and social media advertising
Tailoring your social media strategy
Marketing automation, messaging and email marketing
the unsung heroes
Affiliate schemes and partnerships to deliver highly targeted leads
Lead generation that delivers results
Content strategy
a key pillar of success
Personalizing the customer journey and digital experience
Effective experience design (XD)
Optimizing your e-commerce platform
Managing loyalty, CRM and data
Measuring success through data analytics and reporting
Providing smooth online service and customer experience
Putting together your digital marketing strategy
