Logotipo librería Marcial Pons
Different thinking

Different thinking
creative strategies for developing the innovative business

  • ISBN: 9780749453909
  • Editorial: Kogan Page Ltd.
  • Lugar de la edición: London. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 23 cm
  • Nº Pág.: 197
  • Idiomas: Inglés

Papel: Rústica
31,94 €
Sin Stock. Disponible en 5/6 semanas.


"Different Thinking" presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. The authors show you how you can question your strategies, create new markets, give your products a radical makeover, and invent innovative new price and profit models to give you a competitive advantage over your rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple, Virgin and easyGroup to Daimler-Chrysler, McDonald's and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.


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