Data is everybody's business
the fundamentals of data monetization
- ISBN: 9780262048217
- Editorial: The MIT Press
- Fecha de la edición: 2023
- Lugar de la edición: Cambridge, Mass. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 190
- Idiomas: Inglés
Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed.
Introduction: Data Is Everybody's Business
Data Monetization
Data Monetization Capabilities
Improving with Data
Wrapping with Data
Selling Information Solutions
Creating a Data Democracy
Data Monetization Strategy
Monetizing Your Data
Appendix: The Capability Assessment Worksheet
