Corporate diplomacy
the strategy for a volatile, fragmented business envronment
- ISBN: 9780470848906
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2003
- Lugar de la edición: Chichester. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 304
- Idiomas: Inglés
Papel: Cartoné
67,37 €
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Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
With a foreword by Anthony Burgmans
