Convergence marketing
combining brand and direct for unprecedented profits
- ISBN: 9780470164938
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2009
- Lugar de la edición: Chichester. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 208
- Idiomas: Inglés
Offering a common language, better processes, and a set of practical tools, "Convergence Marketing" is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. "Convergence Marketing" is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.
