Libros de la coleccion Marketing. Butterworth-Heinemann Ltd.

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Mostrando libros encontrados. 1 páginas.

Transforming your go-to-market strategy

the three disciplines of channel management

Rangan, V. Kasturi
Bell, Marie
Harvard Business School Press. Boston (Massachussetts), 2006

Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What companies ...

43,35 €

Sin Stock. Disponible en 5/6 semanas.

43,35 €

Sin Stock. Disponible en 5/6 semanas.

Transforming your go-to-market strategy

the three disciplines of channel management

Rangan, V. Kasturi;
Bell, Marie
Harvard Business School Press. Boston (Massachussetts), 2006

Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What companies ...

Arquitectura de marcas

modelo general de construcción de marcas y gestión de sus activos

Martín García, Manuel
None. Madrid, 2005

Este trabajo aborda el proceso de construcción de marcas comerciales o corporativas desde la perspectiva del gestor que, desde dentro de la empresa, se ve en la necesidad de crear marcas para competir en los mercados en los que actúa. Se estructura en forma de ...

19,00 €

Agotado/Descatalogado. Puede solicitar búsqueda.

19,00 €

Agotado/Descatalogado. Puede solicitar búsqueda.

Arquitectura de marcas

modelo general de construcción de marcas y gestión de sus activos

Martín García, Manuel
None. Madrid, 2005

Este trabajo aborda el proceso de construcción de marcas comerciales o corporativas desde la perspectiva del gestor que, desde dentro de la empresa, se ve en la necesidad de crear marcas para competir en los mercados en los que actúa. Se estructura en forma de ...

International retail marketing

a case study approach

Editor/a . Bruce, Margaret
Butterworth-Heinemann Ltd.. Oxford, 2004

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of ...

51,59 €

Sin Stock. Disponible en 5/6 semanas.

51,59 €

Sin Stock. Disponible en 5/6 semanas.

International retail marketing

a case study approach

Bruce, Margaret
Butterworth-Heinemann Ltd.. Oxford, 2004

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of ...