Catching lightning in a bottle
how Merrill Lynch revolutionized the financial world
- ISBN: 9781118967607
- Editorial: John Wiley & Sons, Inc.
- Fecha de la edición: 2014
- Lugar de la edición: New York. Reino Unido
- Encuadernación: Cartoné
- Medidas: 25 cm
- Nº Pág.: 563
- Idiomas: Inglés
he fascinating story behind the company that revolutionized the financial world
Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company's substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients' interests first, driving a business trajectory that expanded capital markets and fueled the growth of the American post-war economy. Written by the son of Merrill Lynch co-founder Winthrop H. Smith, this book describes the creation and evolution of the company from Charlie Merrill's one-man shop in 1914 to its acquisition by Bank of America in 2008.