Libros de

Power brands

measuring making managing brand success

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

Understanding emerging markets

China and India

Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business- oriented analysis of the key issues ...

The economics of small firms

an introduction

Student-friendly in style and international in scope and relevance, this book provides an accessible introduction to the economics of small business for those with little knowledge of economics. Economics, alongside other disciplines and interacting with them, has some important insights to offer and it is ...

Visual and written culture in ancient Egypt

A generously illustrated selection of John Baines's influential writings on two core areas of ancient Egyptian civilization: the role of writing, which was very different in antiquity from what is familiar in the modern world, and the importance of visual culture. These questions are ...

Farmacoeconomía

The art of M&A

a merger/acquisition/buyout guide

Provides clear, in-depth answers and explanations on everything from the SEC rules and new tax guidelines to documents and key players. From structuring to due diligence to integration, the authors provide up-to- the-minute information on avoiding mishaps and completing the deal.

What really matters

service, leadership, people and values

The fundamental question in business and in personal life is the same: what really matters? In this book, one of America's most widely admired business leaders distills a lifetime of experience, including failures as well as successes, to reveal his answers. John Pepper, president ...

Técnicas de las relaciones públicas

Las relaciones públicas, en tanto que función estratégica de las organizaciones, consisten en un proceso estratégico de comunicación promovido por las organizaciones con el fin de establecer, mantener o modificar relaciones de interés mutuo con los públicos de su entorno social, económico y político. Para ...

Fueling our future

an introduction to sustainable energy

One of the most important issues facing humanity today is the prospect of global climate change, brought about primarily by our prolific energy use and heavy dependence on fossil fuels. Fueling Our Future: An Introduction to Sustainable Energy provides a concise overview of current energy ...

Europe after enlargement

Where is Europe going? In this collection, several prominent European economists offer essays on the five big challenges to the development of the European Union (EU). Namely, the new European Constitution, European finances and the Euro, the need to boost economic growth, competition in both ...

The pure thoery of capital

"The Pure Theory of Capital", F. A. Hayek's long- overlooked, little-understood volume, was his most detailed work in economic theory. Originally published in 1941 when fashionable economic thought had shifted to John Maynard Keynes, Hayek's manifesto of capital theory is available again for ...

Corporate accountability and trust

thoughts from 12 top managers

Human performance inprovement

building practitioner performance

Today's dynamic organizations must achieve positive results in record time - a challenge that requires managers to avoid problems before they arise and to solve these issues quickly. "Human Performance Improvement" (HPI) is a powerful tool that can be used to help build intellectual capital ...

The bottom billion

why the poorest countries are pailing and what can be done about it

Global poverty is falling rapidly, but in around fifty failing states, the world's poorest people face a tragedy that is growing inexorably worse. This bottom billion live on less than a dollar a day and while the rest of the world moves steadily forward ...

Energy for 21t Century

a comprehensive guide to conventional and alternative sources

As concerns over rising energy prices and potential shortages continue to grow, this comprehensive handbook provides a detailed analysis of the past, present, and future of all the principle energy sources - biomass, coal, oil, natural gas, hydro and nuclear power - as well as sustainable sources ...

The economics of gender

What role does gender play in relation to economic opportunities, activities, and rewards? The Economics of Gender, 3e offers a comprehensive, balanced, and up-to-date introduction to this important topic in labor economics. With a strong focus on US patterns, but utilizing an international comparative perspective ...

Market-driven management

strategic and operational marketing

Taking a market orientation approach, "Market-Driven Management" challenges the traditional concept of the 4Ps and the 'functional' role of marketing departments. The author enlarges the market definition to embrace all the key market players, including competitors, distributors and prescribers as well as the various customer ...

The purchase of intimacy

In their personal lives, people consider it essential to separate economics and intimacy. We have, for example, a long-standing taboo against workplace romance, while we see marital love as different from prostitution because it is not a fundamentally financial exchange. In "The Purchase of Intimacy ...

Terrorism

What different forms does terrorism take and what do they have in common? Explosives carried in the rucksack. A bomb under a park bench. A hi-jacked aeroplane. Today these images of terrorism are broadcast into our homes. Terrorism itself embodies far more than this, however ...

Principles of economic sociology

The last fifteen years have witnessed an explosion in the popularity, creativity, and productiveness of economic sociology, an approach that traces its roots back to Max Weber. This important new text offers a comprehensive and up-to-date overview of economic sociology. It also advances the field ...