Libros de

The Cyrus Cylinder

The great persian edict from Babylon

Some historical artfacts are destined forever to alter how the ancient world is perceived. The unerathing in today's Iraq (in 1879) of a clay cylinder-shaped decree from Cyrus the Great, founder of the Achaemenid dynasty of Persia, stands in the same traditin of game ...

Collected papers on Alexander The Great

Professor Ernst Badian (1925-2011) was one of the most influential Alexander historians of the twentieth century. His first articles on the subject appeared in 1958, and he continued for a full fifty years to reshape scholarly perception of the reign of Alexander the Great. A ...

Negociaciones comerciales internacionales

Este libro está dividido en tres partes: la primera constituye el texto básico que contiene La técnica y el arte de negociar; Cultura y negociación; Proceso de una negociación; Estrategias y tácticas de negociación comercial; Negociación en los foros internacionales y el Lobby y las ...

Vivir la vida con sentido

actitudes para vivir con pasión y entusiasmo

Este libro pretende hacerte pensar, de forma amena y clara, para ordenar ideas, para priorizar, para ayudarte a tomar decisiones. Con un enfoque muy sencillo, cercano y práctico, este libro te quiere hacer reflexionar sobre la importancia de vivir una vida con sentido. Valoramos a ...

Philisophy of Law

introducing jurisprudence

Organized around specific questions, theses and arguments, Philosophy of Law: Introducing Jurisprudence helps students get to grips with the fascinating yet often complex realm of legal philosophy. This comprehensive introduction explores fundamental questions about legal systems, legal reasoning, and legal concepts, covering a wide range ...

Legal certainty in multilingual EU Law

language, discourse and reasoning at the European Court of Justice

How can multilingualism and legal certainty be reconciled in EU law? Despite the importance of multilingualism for the European project, it has attracted only limited attention from legal scholars. This book provides a valuable contribution to this otherwise neglected area. Whilst firmly situated within the ...

Social and legal norms

towards a socio-legal understanding of normativity

In an era where new areas of life and new problems call for normative solutions while the plurality of values in society challenge the very basis for normative solutions, this book looks at a growing field of research on the relations between social and legal ...

Disorganized crimes

why corporate governance and government intervention failed, and what we can do about it

Disorganized crimes - outbreaks of corporate misgovernance which grow out of the inherent conflict of interest between managers and shareholders are no new thing. Economists since Adam Smith have been aware of the dilemma of having professional managers in charge of 'other people's money'. However ...

Antifragile

things that gain from disorder

In "The Black Swan", Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. Here Taleb stands uncertainty on its head, making it desirable, even necessary. The antifragile is beyond the resilient or robust. The resilient resists shocks and stays ...

Smart cities

big data, civic hackers, and the quest for a new utopia

Today more people live in cities than in the countryside, mobile broadband connections outnumber fixed ones and machines outnumber people on a new Internet of Things. In Smart Cities Anthony Townsend explores the question of what happens when computers take over the city in this ...

The lockwood analytical method for prediction (LAMP)

a method for predictive intelligence analysis

The Lockwood Analytical Method for Prediction (LAMP) is a systematic technique for predicting short-term, unique behaviors. Using primarily qualitative empirical data, LAMP allows the analyst to predict the most likely outcomes for specific research questions across a wide range of intelligence problems, such as cyber ...

The american way of poverty

how the other half still lives

Fifty years after Michael Harrington published his groundbreaking book "The Other America," in which he chronicled the lives of people excluded from the Age of Affluence, poverty in America is back with a vengeance. It is made up of both the long-term chronically poor and ...

The indian ideology

Today, the Indian state claims to embody the values of a stable political democracy, a harmonious territorial unity, and a steadfast religious impartiality. Even many of those critical of the inequalities of Indian society underwrite such claims. The Indian Ideology suggests that the roots of ...

The essential Hirschman

The Essential Hirschman brings together some of the finest essays in the social sciences, written by one of the twentieth century's most influential and provocative thinkers. Albert O. Hirschman was a master essayist, one who possessed the rare ability to blend the precision of ...

The Age of Globalization

anarchists and the anticolonial imagination

The exchange of ideas makes history as surely as the exchange of gunfire. "The Age of Globalization "(previously published as Under Three Flags) is an account of the unlikely connections that made up late nineteenth-century politics and culture. In particular, Benedict Anderson examines the links ...

Profiting without producing

how finance exploits us all

Financialization is one of the most innovative concepts to emerge in the field of political economy during the last three decades, although there is no agreement on what exactly it is. "Profiting Without Producing" puts forth a distinctive view defining financialization in terms of the ...

Empuje estratégico

dinámica organizacional para la innovación, el crecimiento y la competitividad

Este es un libro sobre los temas centrales y más impactantes tanto en la prosperidad como en la decadencia de las organizaciones humanas. No se trata de un ensayo académico frío, sino de un diálogo espontáneo entre dos especialistas de renombre internacional. En estas páginas ...

Guía de acceso rápido al marketing en redes sociales

marketing de alto impacto y bajo costo que sí funciona

Guía de acceso rápido al marketing en los medios sociales explica de qué manera el uso de las redes sociales como herramienta de marketing puede mejorar el nivel de satisfacción del cliente, las relaciones profesionales y aumentar la eficacia. Este libro trata sobre: · los beneficios ...

Mayonesa

estrategia, cognición y poder competitivo

En 1997 se publicó la primera versión de Mayonesa, en la que relataba la batalla competitiva entre tres empresas por la generación de rentabilidad y valor económico en el mercado de las mayonesas. Las tres empresas eran inventadas. Las marcas eran inventadas. Pero la metodología ...

El próximo management

acción, práctica y aprendizaje

El management que conocemos se moldeo a principios del siglo XX en los ferrocarriles y en las fabricas de automoviles, consistia en decirle a la gente que debia hacer en cada momento. Hoy en día eso es cada vez mas dificil, porque estamos todo el ...