Logotipo librería Marcial Pons
Business statistics for competitive advantage with Excel 2007

Business statistics for competitive advantage with Excel 2007
basics, model building, and cases

  • ISBN: 9780387744025
  • Editorial: Springer International Publishing AG
  • Lugar de la edición: New York. None
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 410
  • Idiomas: Inglés

Papel: Rústica
79,61 €
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Resumen

This text helps business students develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2007 with shortcuts, and translate results into implications for decision makers. The author emphasizes communicating results effectively in plain English and with compelling graphics in the form of memos and PowerPoints. Statistics, from basics to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. A number of examples focus on business in emerging global markets with particular emphasis on China and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. Chapters include screenshots to make it easy to conduct analyses in Excel 2007 with time- saving shortcuts.

Resumen

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