Logotipo librería Marcial Pons

Business research methods

  • ISBN: 9780199259380
  • Editorial: Oxford University Press
  • Lugar de la edición: Oxford. None
  • Encuadernación: Cartoné
  • Medidas: 23 cm
  • Nº Pág.: 608
  • Idiomas: Inglés

Papel: Cartoné
43,89 €
Sin Stock. Envío en 3/4 semanas.

Resumen

Business Research Methods is an exciting new text which provides a comprehensive introduction to the main theories and practices in the field of business research methods. Illustrated with numerous current examples highlighting specific issues faced by business school students, the book is designed to show students how to do research and to help them locate issues of research method within a wider context. INDICE Part One 1 Research strategies 2 Research designs Part Two 3 The nature of quantitative research 4 Sampling 5 Structured interviewing 6 Self-completion questionnaires 7 Asking questions 8 Structured observation 9 Content analysis 10 Secondary analysis and official statistics 11 Quantitative data analysis 12 Using SPSS for Windows Part Three 13 The nature of qualitative research 14 Ethnography and participant observation 15 Interviewing in qualitative research 16 Focus groups 17 Language in qualitative research 18 Documents as sources of data 19 Qualitative data analysis 20 Computer-assisted qualitative data analysis: Using NVivo Part Four 21 Breaking down the quantitative/qualitative divide 22 Combining quantitative and qualitative research 23 E- research: the Internet as object and method of data collection 24 Writing up business research 25 Ethics in business research 26 Doing a research project

Resumen

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